• What exactly are you selling? Your product or service offered should be clear and not require any searching or heavy reading.
• Why should the customer care? How will it improve their life or solve issues?
• How much does it cost? Pricing information should be a click or less away.
• How are you different than others? Involve your personalized story or history to spark one’s interest. Establish your product or company as unique with strategic branding, logos, colors, or other design aspects.
• How easy to use or accessible is your website? According to SocialMediaToday.com, the general public’s attention shifts rapidly when web browsing. Accessibility and website functionality is a key factor in keeping your visitors intrigued.
• Who else is using it? Customers want to see examples of success and satisfaction from others. Before spending or committing their money and time to your product, validation from other consumers is extremely beneficial to creating more business. Establish other notable clients or post positive reviews to perfect your image!
• How trustworthy are you? Establishing a baseline level is trust is important. Poor reviews or negative attention will scare off potential business in a hurry.
• How can you be contacted? Avoid the traditional method of cramming emails, addresses, and phone numbers towards the bottom of your website. Allow this information to be clear, concise, and easy to find.