• According to SocialMediaToday.com, it is estimated that people spend 145 minutes a day on social media.
• Social platforms have evolved their focus towards images, video, and animated graphics.
• Create content that stands out using the science of attention. Visual attention comes from brain activity that has been studied and analyzed. What content is engaged with revolves around cognitive demand and clarity.
• For visual content, successful examples require low cognitive demand and high clarity—content that stands out and influences action from the viewer.
• Avoid full avoidance, where the audience walks away completely. Spark someone’s attention enough to make them stay.
• Branding is always significant. Centering, placement, wording, colors, design, and the number of words can all play a huge factor in keeping a user interested.
• Using faces is important due to pattern recognition. People are generally drawn to faces and are curious to what they are looking at. By using this strategy—the content immediately draws attention in from the audience. Even blurred faces or utilizing figures in backgrounds can allow your brand to be remembered.
• Keep content clean. Represent your main message through words, images, or both. Be sure not to overload with either, as too much going on will increase cognitive demand. With viewers unable to identify what to look at, most will keep scrolling. Show what absolutely needs to be there.
• Focus on placing your product or brand where the eyes are naturally drawn. Front and center placement typically draws in the most attention.