Digital marketing, or social media marketing, has quickly emerged as one of the top marketing strategies for businesses. But why is it so effective? And how can it benefit your business?
Lately the news has been filled with articles and segments emphasizing the negative impacts of social media on our lifestyle, security, and culture. Recent events have given us plenty of reasons to be weary of social media, but in honor of this year’s Social Media Day we wanted to highlight and talk about the many positive influences social media has on our lives, culture, and relationships.
The digital age is ever-changing, which naturally brings about new trends in marketing. While it is easy to understand the importance of digital marketing, it is harder to keep up with new features and strategies that social media platforms offer businesses.
In our current age of social media, a new career path has quickly emerged and gained traction among the tech savvy and creative-minded –the digital influencer. An “influencer” is a figure on social media who has gained a large following. As a business, you can use them to “influence” their following and entice their fans to buy your service or product.
Have you ever noticed that the internet has created a day for everything about anything? Well it has. December 4th? It’s “Wear Brown Shoes Day!” Awe jeez, don’t forget about that one! Oh and January 8th, is Bubble Bath Day! Is it all too much?