In our current age of social media, a new career path has quickly emerged and gained traction among the tech savvy and creative-minded –the digital influencer. An “influencer” is a figure on social media who has gained a large following. As a business, you can use them to “influence” their following and entice their fans to buy your service or product.
Have you ever noticed that the internet has created a day for everything about anything? Well it has. December 4th? It’s “Wear Brown Shoes Day!” Awe jeez, don’t forget about that one! Oh and January 8th, is Bubble Bath Day! Is it all too much?
It’s that time of year again, the weather is getting colder, days are getting shorter and all things Pumpkin Spice are exploding! Literally, Pumpkin Spice is everywhere.
Generation Z is steadily gaining some degree of purchasing power and should not be underestimated. So, who exactly is Generation Z and how can you incorporate them into your marketing strategy?
Naturally, you want to promote your live streaming event on social media but that could mean spending more money than you intend. So, how can you draw a crowd without spending a dime for your event?