Lately the news has been filled with articles and segments emphasizing the negative impacts of social media on our lifestyle, security, and culture. Recent events have given us plenty of reasons to be weary of social media, but in honor of this year’s Social Media Day we wanted to highlight and talk about the many positive influences social media has on our lives, culture, and relationships.
The digital age is ever-changing, which naturally brings about new trends in marketing. While it is easy to understand the importance of digital marketing, it is harder to keep up with new features and strategies that social media platforms offer businesses.
In our current age of social media, a new career path has quickly emerged and gained traction among the tech savvy and creative-minded –the digital influencer. An “influencer” is a figure on social media who has gained a large following. As a business, you can use them to “influence” their following and entice their fans to buy your service or product.
It’s that time of year again, the weather is getting colder, days are getting shorter and all things Pumpkin Spice are exploding! Literally, Pumpkin Spice is everywhere.
Generation Z is steadily gaining some degree of purchasing power and should not be underestimated. So, who exactly is Generation Z and how can you incorporate them into your marketing strategy?
Today’s challenge is using that data to deliver your messages to your customers with personalized impressions. So, what exactly is personalized marketing and what are its benefits for your business?