3 Signs Your Digital Marketing Strategy Isn’t Working
How long have you been pouring money into your company’s digital marketing strategy? Whether your plan is a few months old or a year old, it is important for you to take stock of your strategy’s effectiveness. Although it takes time to build up your marketing strategy and for it to work, there are some signs you should be aware of that your marketing strategy is not working.
At the heart of every successful digital marketing strategy is your brand’s story. Whether your great grandfather started your business or you started your own family legacy, your marketing strategy should tell your company’s tale to connect with people and to drive them toward your services or products. Use your marketing to articulate your brand’s story. If your brand isn’t connecting with your customers, then your strategy is failing. Use your blog, PPC advertisements, and social media to spread the word of your history and your mission.
No New Clients
Think back to when you first started your digital marketing strategy. Now think about today. How many new clients have you picked up organically between since you first started and now? How many clients are finding you online? If you can’t pinpoint any of these clients or recall only one or two, then there is a problem with your strategy. Your strategy should be used to improve your search engine optimization (SEO) and organic search rankings. It should also be used to grow your brand awareness and to build relationships with individual prospects. If you aren’t attracting clients, then your strategy isn’t working.
Reaching the Wrong Audience
You may think you are getting the right audience for your business. But if you aren’t getting the right leads, something in your program isn’t working. If you aren’t reaching the right audience, then not only are you wasting your time and effort, you are also wasting your customer’s time. Make sure you present your business correctly and are targeting the right audience for your services or products.
From the wrong audience to confusing messages, if your digital messaging strategy isn’t getting you the results you want, then it is time to regroup your business’s strategy. That is where Red Dog can help. With our digital marketing strategy experts, we can put together a plan to get your business back where it should be. For more information on working with Red Dog, call us today!
Reinvent Your Digital Marketing Strategy with Red Dog
Embrace technology with Red Dog! We are a full-service marketing agency, offering social media marketing, traditional marketing, and data services for your business. Let socialRedDog sniff out your marketing needs and create the right content and strategies to target and communicate with your perfect audience. For more information, call Red Dog today!