Halloween As A Marketing Advantage
Double, double, toil and trouble. Something wicked this way comes. It’s almost Halloween ghouls and goblins! We know you’ve all been putting out your spider webs and pumpkins. You’ve probably been watching Freeform’s (previously ABC Family) 13 Nights of Halloween featuring Halloweentown and Hocus Pocus. Luckily, besides the decorations, classic movies and candy, Halloween is also a great time to market your business! In fact, using Halloween to your marketing advantage is a must. No matter what type of business you run, you can make Halloween can work for you.
If you are already decorating your office, you might as well take pictures and share them on social media. You can have a door/cubicle decorating contest with employees and have your followers vote on the best one. Needs ideas? Check out this article: http://www.thriftyofficefurniture.com/blog/best-cubicle-decorations-for-halloween/
Halloween is also a great time for “Halloween Specials.”
For example, one of our clients, Philadelphia Style Pizza and Subs, will be offering a pizza special on Halloween. On October 31st only, people who follow them on Facebook can get a Large 1-Topping Pizza for only $5.99. This is perfect for families that are going trick or treating and won’t have time to make dinner. It’s also great for those bosses that want to order their staff lunch (wink wink). You can also offer Halloween week specials, discounts or freebies to your clients or customers.
Finally, don’t forget to dress up! Bosses. This message is for YOU. If ever there was a day to let your employees come to work in costumes, October 31st is that day. Customers love walking in and seeing employees being festive. So, ditch the suits and ties and bring in the wands and capes. Make sure to take a group picture and share it with your social media followers.
Interested in learning how you can promote your business for other upcoming holidays? Contact Red Dog today!